Mary Butler is a People Strategy Expert, Author, Coach and Facilitator. If you’re ready to build the culture that will help your business scale successfully, I’d love to chat and see how I can help. Developing culture is your opportunity to create the environment and relationships you need to scale the business you want. How you behave, communicate, connect and lead sets the standard for everyone. Your role as the founder strongly influences and shapes the culture. You can, of course, influence their engagement. Of course, many people you hire will have similar values and purpose, but this job is often just a means to an end. Know that what’s meaningful to you may not be felt in the same way by your team. That way you will attract the behaviours you need, rather than trying to conform to some perceived recruitment expectation.īe realistic. If this is the case for your business, share it. Many skilled employees seek an environment where they can put on their headphones and focus on deep, analytical work.
If you don’t want a fun environment with chatty, sociable employees, then don’t try to make it part of your culture.
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What You Do is Who You Are: How to create your business culture. As Ben Horowitz says in his book, What You Do is Who You Are. Similarly, your company’s culture is its internal compass. Your internal compass guides you to do what you do and how you do it. What’s important to you and why you created this business influence the culture. It is influenced by the people whose values align with working in that industry.
Particular industries (agritech, climate, AI, edtech, big data) automatically create a core culture. Working with your team to set an aspiration for your culture must be a priority. You might not yet know what culture you want for your business. It underlies communication, connection, diversity, leadership, teamwork, support, collaboration, action, results, drive, stability and expectations. It’s about ways of working and how you interact with your team. It’s behaviours you actively promote and those you accept. Culture is your company’s internal compassĬulture is how you behave. With the current global talent scarcity, your board and investors will want to see that you have a robust people and culture infrastructure to mitigate any risk of exposure. And that suggests a level of chaos in your business. If you can’t describe your company’s culture, it implies to anyone watching or listening that the foundations are missing. ‘We’re fun, committed, value-driven and collaborative.’ That’s how people see your business. It requires regular, consistent work, stepping up the level of commitment as you grow until the new practices and behaviours are less conscious and become natural.ĭescribing your culture illustrates your company’s brand. It’s like bodybuilding – you don’t just lift weights once and expect a transformation. And it is always developing and evolving. It takes years for culture to be defined and established in a business.
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